Custom Branding in AI Fashion Design: Labels, Tags, and Packaging
How to specify custom branding elements in tech packs — woven labels, printed tags, hangtags, packaging, and brand identity details for garment production.
Branding elements in tech packs
Custom branding transforms generic garments into branded products. Tech packs should specify every branding element: main label, size label, care label, hangtag, and packaging. Each element needs material, dimensions, content, color, and placement specifications.
AI tech pack generators include a labels and packaging section that covers all standard branding elements. Customize these specifications based on your brand identity and target market.
Main label specifications
The main label is your brand's most visible branding element inside the garment.
- Type: woven (damask or satin weave), printed (screen or heat transfer), leather patch
- Dimensions: width × height (common: 40×15mm to 60×25mm)
- Content: brand name or logo, possibly tagline
- Colors: background and text/logo colors with Pantone references
- Fold type: center fold, end fold, or mitre fold
- Placement: center back neck (most common), side seam, or hem
- Attachment: sewn into seam or topstitched onto garment
Hangtag specifications
Hangtags are the brand's first physical touchpoint with the customer. Specify: dimensions, material (card stock weight, recycled content), printing (front and back content, colors, finishing — matte, gloss, embossed, foil), attachment method (string, safety pin, swift attachment), and content (brand, style name, price, barcode, care summary).
Packaging specifications
Tech packs should specify how the garment is packaged for shipping and retail.
- Polybag: dimensions, material thickness (microns), clear or printed, closure type
- Tissue paper: included or not, branded or plain, color
- Folding method: how the garment is folded before bagging
- Stickers: any sealing stickers or branding stickers on the polybag
- Carton: units per carton, carton dimensions, weight limits
Branding in AI tech packs
AI tech pack generators create a labels and packaging section based on your brand details and target market. US-targeting garments get FTC-compliant care label specs. Premium-positioned garments get woven label and premium packaging specs.
Customize the AI-generated branding specifications with your specific brand assets: label artwork, hangtag design, and packaging preferences. These details are specific to your brand and benefit from manual review after AI generation.